Ghost Chair Poster

Philippe Starck

Project Goal: For our Senior Capstone we were tasked with designing something we were passionate about. Over the course of 10 weeks we had to come up with a design system for whatever we chose to do and create an extensive project. I chose to create a wellness brand for dogs Create a system across deliverables for the brand.


Deliverable:
1. Render chair
2. Event Poster for Chair

Inspiration and Process

For this brand I wanted to covey a warm and welcoming brand. One that also lets people know that we are all about their dog and providing them with only the best and safest things.

Design Style: Focused on

Tone: Focused on


Toy Box

Design: For our

Included Inside:
- T
- T
- T

Design System: Started to slowly create different layouts with the chair icons. Played around with different colors and opacities to give the chair its clear “ghost” effect. Text was slowly added and moved around in different ways to fit the layouts.