WagWell
Dog Subscription Service
Project Goal: Over the course of 10 weeks I was tasked with creating a design system for a topic of choice across multiple deliverables and systems for a brand. I chose to create a wellness brand for dogs. The brand would offer make you own meal and treat boxes along with monthly toy boxes. Each of these boxes will contain only the best and safes ingredients for your dogs. They are all about the health and safety of your dog. Treat your dog to delicious, nutritious food while also learning a thing or two about their health.
Deliverables:
1. Three Types of Subscription Boxes
2. Labels for contained items
3. Thank you card inserts
4. Recipe and Activity Cards
5. Social Media Posts
6. Advertising Posters
Inspiration Behind the Brand
For this brand I wanted to covey a warm and welcoming brand. One that also lets people know that we are all about their dog and providing them with only the best and safest things.
Design Style: Used hand drawn water color icons to bring a homemade feeling to the boxes and overall brand, pushing forward and showing the craft element of our band.
Tone: Welcoming, playful, professional
Toy Box
Design: For this
Included Inside:
- 8-10 toys
- Activity Card (what you can do with the toys inside)
- Thank you Card
Typography
Color Palette
Logo Design
Interactive Model
Label Design:
I created labels for the toys found inside the subscription box. For these labels, we can see subtle, lighter in color water color icons along with information about each toy, including the material made of and vet vet-approved stamp.
Treat Box
Design: For our
Included Inside:
- Insulated Bag
- All the ingredients needed to make the selected treats
- 4 recipe cards
Meal Box
Design: For our
Included Inside:
- Recipe Card
- Ingredients for food, similar to treat box with an insulated bag
Interactive Model
Interactive Model
Advertising
For this brand I
Design Style: Focused on
Tone: Focused on
Process
For this brand I wanted to covey a warm and welcoming brand. One that also lets people know that we are all about their dog and providing them with only the best and safest things.